As head of creative services, I lead the creative and art direction, design, and development for the Resource Distribution branded B2B & B2C websites. I set the catalog guidelines and specs for all of Resource Distribution’s product lines. I was involved in all aspects of catalog production, including layout & design. I set our product photography standards and guidelines for shooting across all media platforms. Before hiring an in-house media manager, I handled all product photography as well.
Work completed at Resource Distribution Inc.
20% sales increase due to new e-commerce website and functionality.