William Grant & Sons

WGS was seeking to organize its digital consumer programming within one site domain and experience, Cause A Stir, that would improve compliance, reporting, and the data collection processes.

I assisted in the overall campaign build strategy and I designed, developed, and hosted all dedicated sweepstakes, landing pages, and various recipe pages for William Grant and Sons – Cause A Stir Campaign.

The various websites have resulted in over 800K entries and millions of page views since the relaunch beginning in 2024.

WGS brands I’ve worked with Batch & Bottle, Drambuie, Glenfiddich, Hendrick’s, Hudson Whiskey NY, Milagro, Monkey Shoulder, Reyka, Sailor Jerry, The Balvenie, Tullamore D.E.W, and Fistful of Bourbon

I designed, developed, and hosted two separate “Personalize Your Gift” campaigns for William Grant and Sons where users could order various personalized items. 

If a user clicked ‘Personalize Your Glass,’ they would be redirected to a page where they could input their initials and live type would display on image of the glass making a mockup of what their personalized glass would look like. They could then click to order one and be directed to the fulfillment site to add their order and shipping information. 

The site also acted as a landing page for users being able to have a personalized Glenfiddich® bottle, clicking the ‘Personalize Your Label’ would redirect you to their partner site to order their personalized bottle.

I designed, developed, and hosted the dedicated Hudson Whiskey recipe page within the Cause A Stir program.

I designed, developed, and hosted the dedicated Monkey Shoulder recipe page within the Cause A Stir program.

I designed, developed, and hosted the dedicated website for the Easy Drinks for an Easy Summer sweepstakes website. The site required one recipe from each of the participating brands and a social block for users to be able to easily get to their favorite brand’s homepage or social platform.

The campaign was hugely successful and received over 550K entries in just three months.