As head of Riviera, I lead the creative and art direction, design, and product development for the brand.
I rebranded Riviera Longboards to Riviera Skateboards and changed the website from rivieralongboards.com to the call-to-action web address, skateriviera.com. I matched all our social media channels to fit the same call-to-action handle as well, which resulted in a 20% increase in online sales and contributed to a 54% increase in overall Riviera sales from the previous year.
I set the catalog guidelines and specs for all of Resource Distribution’s product lines, including Riviera Skateboards. I was involved in all aspects of catalog production, including layout & design. I set our product photography standards and guidelines for shooting across all media platforms. Before hiring an in-house media manager, I handled all product photography as well.
Work completed at Resource Distribution Inc.
Custom admin section built for easy addition of products and team — Fill out the forms, add the pictures, and paste any links for a perfectly formatted front-end design.
I developed Riviera Branding Icons to highlight the key selling points of our products in one strong, simple image that would appear throughout our catalogs and online. As active creative director, I designed variations of the original icons and then worked alongside our in-house designer to completion.