Creative Director - Brand Manager - Project Manager

Riviera Skateboards

RV-Team-Bridge.jpg
 

Client:

Riviera Skateboards

Services:

  • Branding & Brand Strategy
  • Creative Direction
  • Art Direction & Design
  • UX & UI Design
  • Web Development
  • Responsive Design
  • Customized Wordpress CMS
  • Product Development & Design
  • Product Photography 
  • Product Photography Guidelines & Standards
  • Product Catalog - Art Direction & Design
  • Project Management

Description:

As head of Riviera, I lead the creative and art direction, design, and product development for the brand.

I rebranded Riviera Longboards to Riviera Skateboards and changed the website from rivieralongboards.com to the call-to-action web address, skateriviera.com. I matched all our social media channels to fit the same call-to-action handle as well, which resulted in a 20% increase in online sales and contributed to a 54% increase in overall Riviera sales from the previous year.

I set the catalog guidelines and specs for all of Resource Distribution’s product lines, including Riviera Skateboards. I was involved in all aspects of catalog production, including layout & design. I set our product photography standards and guidelines for shooting across all media platforms. Before hiring an in-house media manager, I handled all product photography as well.

 

Work completed at Resource Distribution Inc.
 

high fidelity wireframes

Riviera Hi-Fi Wireframes Homepage
Riviera Hi-Fi Wireframes Product Matrix
Riviera Hi-Fi Wireframes Team Single

Custom Wordpress Admin Section

Custom admin section built for easy addition of products and team — Fill out the forms, add the pictures, and paste any links for a perfectly formatted front-end design.

 
Riviera Custom Admin Content
Riviera Custom Admin Product Shop Link
Riviera Custom Admin Deck & Rider Setup
Riviera Custom Admin Images & Video
Riviera Custom Admin Apparel Info
Riviera Custom Admin Team Rider Info
 
 
Riviera Skateboards Homepage Desktop
 
 
Riviera Skateboards Product Matrix Desktop
Riviera Skateboards Accessories  Desktop
Riviera Skateboards Artist Single Desktop
Riviera Skateboards Team Matrix Desktop
 

Product Development & Product Photography

Riviera Product Production Odyssey
Riviera Product Photography Odyssey
Riviera Product Media Odyssey
 
Riviera Product Production Pray for Surf
Riviera Product Photography Pray for Surf
Riviera Product Media Pray for Surf
Riviera Product Photography Dawn Patrol
Riviera Product Photography Dineh

Print Design

Riviera Skateboards Ads Look, Friends! 01
Riviera Skateboards Ads Look, Friends! 02
Riviera Skateboards Ads Look, Friends! 03
Riviera Skateboards Ads Style, Form & Function - Amanda
Riviera Skateboards Ads Style, Form & Function - Brad
Riviera Skateboards Ads Style, Form & Function - Dubes
Riviera Skateboards Ads Stories Untold 01
Riviera Skateboards Ads Stories Untold 02
Riviera Skateboards Ads Stories Untold 03
Riviera Catalog 01
Riviera Catalog 02
Riviera Catalog 03

Riviera Branding Icons

I developed Riviera Branding Icons to highlight the key selling points of our products in one strong, simple image that would appear throughout our catalogs and online. As active creative director, I designed variations of the original icons and then worked alongside our in-house designer to completion.

Riviera Skateboard Icons Left
Riviera Skateboard Icons Right
 
 
 
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