Catalina Island Classic
- Creative Direction
- Art Direction & Design
- Project Management
- Large Format Printing
We launched The Catalina Island Classic Downhill Skate Race Event in 2012, a much-loved downhill skate race that continues today.
I oversaw the creative direction, graphic design, and pre/post print production for event materials ranging from sponsor and race signage to P.O.P and merchandise for all five years of the Catalina Island Classic. At my recommendation, Resource Distribution decided to acquire a large format printer to produce all in-house P.O.P and marketing materials, resulting in a 60% savings on all printed material for our brands.
Work completed at Resource Distribution Inc.